Why Cherry Eye Shadow Is the Hottest Fall Trend in Beauty Right Now

Urban Decay Naked Cherry Palette

If you’ve perused the shelves of some of your favorite makeup stores lately, you’ll probably notice that the red and orange hues of Summer’s hottest eye shadow palettes have been replaced by rosier versions. So we’re calling it: cherry and berry hues will be all over the makeup scene this Fall.

We first saw the trend pop up in the Too Faced Tutti Frutti Razzle Dazzle Berry Eyeshadow Palette, swiftly followed by the debut of the Urban Decay Naked Cherry Palette and KKW Beauty’s Cherry Blossom Palette. But those aren’t the only ones. Ahead we’ve rounded up the palettes we’re most excited about, so you can try out the trend for yourself.

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