‘The Predator’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “The Predator.” Ads placed for the sci-fi thriller had an estimated media value of $6.55 million through Sunday for 1,523 national ad airings on 34 networks. (Spend figures are based on […]

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