NewFronts West Showcases Podcasts, Influencer Marketing in Inaugural L.A. Event

The kick-off day of the first-ever Digital Content NewFronts West conference in Hollywood highlighted two trends: the expansion of digital media forms like podcasting, as well as creative approaches to advertising, especially influencer marketing. Anna Bager, the executive VP of industry initiative at IAB, which manages the event, said the L.A. iteration was designed to be different from its New […]

Read more