'We can literally do anything': Inside Hulu's pitch to advertisers on how it can outperform rivals

The over-the-top TV (OTT) space is getting increasingly crowded, but Hulu thinks it’s well-equipped to take on its competitors. In a recent interview with Business Insider, the streaming service’s marketing chief Kelly Campbell outlined Hulu’s pitch to advertisers. She said that Hulu places a lot of importance on its ad-supported user base, as well as on the fact that advertisers […]

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Hulu, Amazon Stream Pocket.watch Kids Shows Featuring YouTube Stars (EXCLUSIVE)

Pocket.watch has repackaged content from top YouTube kids franchises — including the mega-popular Ryan ToysReview channel — into half-hour TV show formats that are now streaming on Hulu and Amazon Prime Video. The startup is looking to sell the collection of TV shows internationally, too, through a pact with Paramount Pictures. The shows mark the latest line of business for […]

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Get Ready to Hulu & Chill

Hulu has been delivering incredible original series, including The Handmaid’s Tale and Casual, that have received critical and award-show attention. Now the streaming network is ramping up its slate of original shows over the next two years. More: Everything You Can Expect to See in The Handmaid’s Tale Season 3 Netflix may have garnered more publicity about its upcoming movies and series, but […]

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Hulu Losses Double in Q2 to $357 Million, as Disney Is Set to Take Control

Hulu’s cash burn has accelerated — its losses in the second quarter of 2018 more than doubled — as the video-streaming venture continues to step up its investment in content to acquire new customers. At this point, questions remain about what will happen next for Hulu once Disney gains majority control of the company, and how Hulu will find a […]

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Self-Driving Uber Pilot Was Watching Hulu Before Deadly Crash

The so-called safety driver of the self-driving Uber involved in a deadly accident in Arizona this March was busy streaming Hulu up to the moment of the crash, the Tempe Police Department revealed in a report Thursday. Law enforcement officials deemed the crash “entirely avoidable,” according to Reuters. Safety drivers are common in self-driving vehicle tests, and are meant to observe the […]

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Netflix Widens Lead as Having ‘Best Original Programming,’ Beating HBO, Amazon, Hulu, Showtime on Survey

Netflix’s multibillion-dollar content binge is paying off — if, for no other reason, by boosting the perception that its original TV shows and movies are the best in the biz. About 39% of U.S. consumers said Netflix, which dramatically outspends streaming and premium-cable rivals on content, offers the “best original programming” among subscription-video services, per a Morgan Stanley survey released […]

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Sky Italia, Britain’s Channel 4 Board George Clooney’s TV Adaptation of ‘Catch-22’

Sky Italia and Britain’s Channel 4 have boarded George Clooney’s “Catch-22” TV series, which is set to start shooting in Italy this month. Sky Italia, part of pan-European pay-TV service Sky, will co-produce the adaptation of Joseph Heller’s anti-war classic and air it exclusively in Italy. Channel 4, which is an advertiser-funded pubcaster, has acquired British rights to the limited […]

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Tubi TV Starts Streaming Some of Hulu’s Catalog for Free on Web and Mobile

Free video streaming service Tubi TV has struck a partnership with Hulu to distribute some of Hulu’s catalog for free across its website and mobile apps, Variety has learned. A Hulu spokesperson confirmed the deal, but declined to comment on the exact number of titles it is licensing as part of this partnership. A Tubi representative declined to comment. A […]

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Watch the Trailer for Hulu’s Upcoming VR Comedy ‘Door No. 1’ (EXCLUSIVE)

Hulu publicly unveiled the trailer and a behind-the-scenes video for its new virtual reality (VR) comedy “Door No. 1” Friday. The comedy, which was written and directed by Nora Kirkpatrick of “The Office” fame and produced by AOL’s RYOT exclusively for Hulu, is set to debut on the service on May 24. Door No. 1 is a kind of live-action multiple […]

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