Magic Leap Plans to Use Location-Based Entertainment to Win Over Consumers

Magic Leap is taking some cues from one of the latest trends in virtual reality: The maker of the Magic Leap One headset is looking to use location-based entertainment to get consumers familiar with its technology, and ultimately prepare them to buy its headsets once a mass-market version is available to the general public. “We think that market, those location-based […]

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Magic Leap and Weta Launch ‘Dr. Gordbort’s Invaders’ at L.E.A.P. Developer Conference

Magic Leap and Weta Workshop used the headset maker’s inaugural L.E.A.P. developer conference in Los Angeles to launch “Dr. Gordbort’s Invaders” as one of the very first gaming titles on the Magic Leap One headset Tuesday. “Dr. Gordbort’s Invaders” is, in its essence, a steampunk-inspired robot shooting game that uses Magic Leap’s AR technology to bring killer robots into your […]

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Magic Leap’s First Headset Is a ‘Tragic Heap,’ Says Oculus VR Founder

Oculus founder Palmer Luckey reviewed the Magic Leap One mixed reality headset on his personal website on Monday, and he didn’t sugar-coat his opinion. Magic Leap is a “tragic heap,” he said. Luckey said he chose those words carefully. “I want what is best for VR and all other technologies on the Reality-Virtuality Continuum, Magic Leap included,” he said. “Unfortunately, […]

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Magic Leap Founder, Website Hint at Wednesday Launch News for Mixed Reality Headset

Magic Leap founder Rony Abovitz broke his self-proclaimed radio silence Tuesday night to tweet pictures of a launching rocketship, a Magic Leaper and link to a device with the model number 808, leading some to believe that the Magic Leap One Creator Edition will either launch Wednesday — Aug. 8 —  or plans for the launch will be detailed Wednesday. […]

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Magic Leap Will Demo in Select AT&T Stores, Ships This Year

The Magic Leap mixed reality headset will get demo stations at AT&T stores in Atlanta, Boston, Chicago, Los Angeles, and San Francisco, once the system is available for consumers, AT&T and Magic Leap announced this morning. AT&T has also signed on to be the exclusive wireless distributor of Magic Leap, which is designed to use either WiFi or wireless data […]

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