ATF: MX Player Reveals Ambitious Plans as India Streamer (EXCLUSIVE)

The battle for eyeballs in the already-crowded Indian OTT space is set to intensify further. Former tech company, MX Player is about to join the fray as a streamer.

MX Player began life as a cross-platform media player developed by South Korea’s J2 Interactive. In June 2018, Times Internet, part of India’s giant Times conglomerate acquired a controlling stake MX Player for $140 million and re-launched it as a video streamer. It hired former Eros Now COO Karan Bedi as CEO.

The platform has stayed relatively quiet since then. Speaking to Variety at the ongoing Asian TV Forum & Market, where he is a presenter, Bedi said that the company is going through a research and development phase, with the big announcements set for the first quarter of 2019.

What sets MX Player apart from its immediate competitors like Hotstar, Netflix, Amazon Prime, Sony Liv and Voot is its staggering subscriber base. “We have more than 270 million monthly actives around the world and more than 70% of that is in India,” Bedi said. “In terms of downloads we are well north of 600 million worldwide.”

MX Player has signed partnerships with more than 100 companies to provide content for the platform. Partners include Alt Balaji, Arre, TVF, Dice Media and Sony. For the moment, MX Player is an AVoD platform, but the company is looking into other models as well. Eventually, the platform will offer more than 50,000 hours of content across 10 Indian languages.

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