Hulu, Amazon Stream Pocket.watch Kids Shows Featuring YouTube Stars (EXCLUSIVE)

Pocket.watch has repackaged content from top YouTube kids franchises — including the mega-popular Ryan ToysReview channel — into half-hour TV show formats that are now streaming on Hulu and Amazon Prime Video.

The startup is looking to sell the collection of TV shows internationally, too, through a pact with Paramount Pictures. The shows mark the latest line of business for Pocket.watch, founded in the spring of 2017 by CEO Chris M. Williams. The company’s strategy: to develop and launch internet-centric children’s media brands that yield multiple revenue streams.

“For us, it’s about a global extension into these long-form platforms,” said Williams, a former Disney and Maker Studios exec. “For our partners, it’s an opportunity to capture what kids are truly interested in and passionate about today.”

The first format is “Ultimate Mishmash,” which strings together best-of clips from Pocket.watch’s stable of YouTubers into 22-minute episodes. The initial series, drawing from some 10,000 YouTube videos, are individually dedicated to five creator partners: Ryan ToysReview — a channel starring the titular 8-year-old toy-unboxer and his family that has more than 25 billion views to date — toy-review channel HobbyKidsTV, EvanTubeHD, JillianTubeHD and video-gamer CaptainSparklez.

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