Netflix App Revenue Soared 90% in Q2, Pulling In an Estimated $244 Million

Netflix has dramatically upped its revenue haul through smartphones. For the third quarter in a row, the streamer had the No. 1 grossing non-game mobile app worldwide in Q3 2018, generating around $243.7 million across both Apple’s App Store and Google Play, according to research firm Sensor Tower.

That’s up about 90% year over year, from Netflix’s gross of approximately $128.4 million worldwide across the App Store and Google Play in the third quarter of 2017. For the most recent quarter, most of Netflix’s new mobile users came from the U.S., Brazil, and India, per Sensor Tower’s estimates.

Netflix’s mobile boom is all the more impressive considering that as of May 2018, Google Play billing for Netflix is no longer available to new or rejoining customers. That suggest much of the growth for Netflix on mobile has come through Apple, which takes a 30% cut of subscription revenue from app partners for the first 12 months, and then 15% in subsequent years.

Netflix led other paid apps and those with in-app subscriptions in revenue, with IAC’s Tinder coming in No 2, followed by Tencent Video, iQIYI, Pandora and YouTube.

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