10 Most Expensive Watch Brands

Few things can define men’s style like a watch. Women can wear necklaces, rings, and all kinds of accessories to elevate the style of their clothes. But, for men, while they can still wear those things, the go-to accessory is usually a watch. Most of them are simple, all of them are nice, but, when it comes to how much money they cost, there are a few brands across the globe that certainly take the cake when compared to their competitors.

Of course, nobody is saying that a regular watch is not worth anything. Much of the contrary; a lot of times less is more and there are incredibly fashionable watches at accessible prices. Nevertheless, this is TheRichest, and we are here to tell you a little about 10 of the most expensive watch brands in the world.

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10 Bell & Ross

A lot of the companies on this list are actually very old and have been in the business for a long, long time. Nevertheless, that does not mean that the young players in this game cannot attain the same level as their older counterparts. Bell & Ross is a perfect example of a brand that, despite only being created in 1992, has reached a level of worldwide recognition that is impressive, to say the least.

They have items priced north of $5000. As it would be expected for one of the youngest companies on this top 10, their watches have a more modern, squared style that has a fresher appeal with younger folk.

9 Ulysse Nardin

This company has transformed from a young competitor to a brand that has been a staple of high-end watches for more than a century. Ulysse Nardin was founded all the way back in 1846 and has been going strong ever since.

Although the company itself is quite old, they do not shy away from the challenge of modernizing their watches and designs. They use modern materials, some of the watches have designs that are not classic at all, which is something many people might not like. Still, on the other hand (or, more aptly, wrist), many more people appreciate that fact as it gives a sense of diversity you don’t see a lot.

8 Piaget SA

After a couple of solid picks, now we start diving into some incredibly high-end watchmaking as we begin mentioning brands like Piaget SA. This is a company that prides itself on putting out some of the most mind-blowing and expensive watches in the world. They have their own line of jewelry watches as well as high jewelry watches that can, looks-wise, put to shame a lot of the companies placed higher on our list.

From their use of precious stones to incredibly thin and classy rose gold designs, Piaget SA puts out watches on the market that can be more expensive than $37,000.

7 Bremont

Now it’s time to take to the skies. No, we are not hopping on a plane to write this article, but we are about to show you a watch brand that always has your mind drifting towards that feeling of soaring high above the ground. For the creators of Bremont, flying is one of the most beautiful things humans have accomplished, and they decided to dedicate their watches to aviation.

Nick and Giles English gained their love for aviation from their father, and they founded Bremont in 2002 as a way to honor their love. Their aviation-inspired watches are quite expensive and most of them go for more than $5000.

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6 Panerai

We are talking about style, and when fashion is the name of the game, at some point you have to talk about Italy. Yes, this list would not be complete without an Italian watch company. Panerai has its headquarters in one of the fashion capitals of the world, Milan, but it was actually founded in Florence all the way back in 1860.

A fun fact about this brand is that, when its first shop was opened in Florence, the owner, Giovanni Panerai, also used the shop as a workshop and as the city’s first watchmaking school. Yeah, people got to learn how to make watches from a master like Panerai.

5 Vacheron Constantin

We have mentioned quite a few older watch manufacturers, but it is hard to top the next one on our list. Vacheron Constantin has been in business for more than two centuries, as the Geneva, Switzerland, based company first opened its doors back in 1755. No, you did not read it wrong. This company has been in business since the mid-eighteenth century, and it has maintained its status as a world leader in the field all throughout those long years.

To purchase one of these beauties today, you could spend anywhere from $10,000 to over $120,000. But, hey, by having one of these you will be sharing something in common with historical figures like Napoleon Bonaparte who supposedly sported Vacheron Constantin watches.

4 IWC Schaffhausen

Although it is not as old as our previous entry, IWC Schaffhausen has a brand recognition level that rivals any of their competitors on this list. When we think about watches, especially high-end watches, our minds usually drift to thinking about countries like Switzerland. The Swiss are world-famous for their watchmaking skills, and there is a good reason for that since they are amazing at putting those together.

Making use of that heritage and sticking to the classics that always work, IWC Schaffhausen has become one of the biggest watch brands in the world. The interesting thing here is that this Swiss-specialized watchmaker was founded by a Boston watchmaker in 1868.

3 Blancpain

The watch game is full of classics, so it is not surprising at all that quite a few names on our list date back hundreds of years. Another one of these exquisite brands that have stood the test of time is Blancpain. Not only does it have one of the most interesting names when it comes to the most expensive watch brands in the world, but Blancpain is also one of the oldest brands in the game, as it was founded back in 1735.

With a wide array of designs, one can acquire a Blancpain watch spending anywhere from $13,000 to over $90,000. Various celebrities were and are fans of this brand, as people like Marilyn Monroe, Brad Pitt, and Vladimir Putin wear or wore the brand.

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2 Audemars Piguet

Not the oldest in the watch business, but without a doubt, one of the two most recognizable brands in the world, Audemars Piguet has a collection of watches and the kind of brand recognition any other competitor would die to have.

A Swiss company founded in 1875, Audemars Piguet is one of the most prolific watchmakers in the world, as they had a production output of around 40,000 back in 2018. Put that together with the fact that their watches go from $2000 and above, and you can catch a glimpse of how much money this company makes.

The list of patrons is also quite impressive, as the likes of Lebron James, Tom Cruise, Arnold Schwarzenegger, and the King of Spain are patrons of the brand.

1 Rolex

The number one spot on our list could not go to any other brand. At the end of the day, the most important thing in the business world is brand recognition. If people know the name of your brand and they link that name to luxury and something that everyone who has the money to afford it wants to have, your brand is going to be successful.

Simple as that—there is no watch brand in the world more famous than Rolex. From celebrities to billionaires, to people who just made a lot of money and decided that this is the best way to show other people they made a lot of money, Rolex is the go-to when it comes to luxury watches, and that is why they are the number one luxury watch brand in the world.

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