Machine Gun Kelly Is Taking His Love of Nail Art to the Next Level
Machine Gun Kelly's style evolution into a walking emo kid starter pack started with the release of his 2020 pop punk album, Tickets to My Downfall. When promoting it, MGK went above and beyond the genre's standard chipped black nail polish with a series of manicures featuring colorful nail art inspired by his new songs. He's even been known to coordinate his manicures with girlfriend Megan Fox.
Now the nail art fan is officially stepping into the beauty industry with the launch of his genderless nail polish brand, UN/DN LAQR. The line was created in partnership with Unlisted Brand Lab, a beauty brand incubator.
"I don't like to just stop at clothes when it comes to expressing who I am. Nail polish serves as a true vessel of self-expression — I can express myself one way today and do it all again tomorrow with something different," Kelly says in a statement. "When I do my nails, that's me wearing my own thoughts and making a statement. To me, polish is not just a color, it's an intention. Every color has a purpose."
MGK is launching the brand with 10 shades of nail polish and five top coats ($18 each), including soft pastels and vibrant neutrals. The top coats include a matte, a high gloss, and three paint-splatter finishes that can be worn alone or layered over the solid shades. The formulas are 9-free, vegan, and cruelty-free.
Along with being sold a la carte, the brand is offering eight curated trio sets ($52) and three kits ($86) that include three polishes, three top coats, and two nail art brushes.
All of the shade names are on-brand for MGK, referencing his life, work, and popular '80s rock albums and songs. One example? The emerald green shade is called "Mary Jane." (A nod to the first time he met Fox, perhaps?)
VIDEO: Megan Fox and Machine Gun Kelly Made Their Red Carpet Debut at the AMAs
As for the actual polish, I discovered the formula is impressively pigmented when the brand sent me the Mixtape Kit ahead of the launch. I only needed a single coat of the jet black "Depressionist" to get a bold, opaque finish, which is rare with a black polish. The brush is user friendly, too. It has a wide shade that covers almost the entire nail in one go, and the rounded edge makes it easy to apply the polish without getting any on your skin.
Nail polish is truly for whoever wants to dress up their nails. But the business is becoming more and more of a boys club at the tail end of 2021. Following Harry Styles, Lil' Yachty, and Backstreet Boy AJ McLean, MGK is the latest male celebrity to officially get in the game. And based on this launch's initial performance, the line is so much more than a headliner name.
UN/DN LACQR is priced from $18 to $86 and is available now at undnlaqr.com.
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