Pinterest Now Lets You Filter Your Beauty Inspo by Skin Tone
The OG social-media source for inspirational images, Pinterest, just made an update to its platform that guarantees planning your future will be even more satisfying.
Starting this week, users can search for anything makeup-related — be it a foundation, a smoky eye, a bold lip, whatever — with the option to filter by skin tone, so that only models with their similar complexion appear. Just select from the four palettes near the search bar, each representing a range of skin tones, then watch as the results weed out the images that aren’t relevant to what you’re searching for.
The addition makes it easier to find products and tips specifically intended for your skin tone, but it also serves as an important step toward more inclusivity on the platform.
“We’ve heard from Pinners that it’s not always easy to find the most relevant ideas among the 8 billion beauty and hair Pins on our site,” Pinterest explained in a press release. “That’s why we’re rolling out a way to customize your beauty search results by a skin tone range.”
As Reddit users from the Makeup Addiction community pointed out, although the tool is great for using when searching makeup looks, it’s not totally effective when looking for hairstyles, particularly ones for natural and textured hair. But a representative for Pinterest said in an e-mail that they are “considering how we can add in additional layers of trait based personalization,” meaning more changes and customization could come soon.
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