This probiotic skincare brand by the founder of REN will boost your skin’s overall health

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If it isn’t already a mainstay in your bathroom cabinet, you’ll have at least heard of probiotic skincare by now. Cultured Biomecare, the new skincare brand on the block, takes caring for the skin’s microbiome to the next level.

The past few years have brought a seismic shift in the way we approach our skin. No longer is our sole concern what our skin looks like, these days we’re much more preoccupied with how our skin performs. In other words, skin health has become our top priority.

Naturally, this new school of thought has brought with it a raft of new product and skincare ingredient trends. We’ve cast aside products that do little more than boost the aesthetics of the most superficial skin layers in favour of formulations and technology that go a little deeper. We’re using ceramides to boost our skin barrier, antioxidants to ward off free radical damage and, more recently, we’ve finally wised up to the wonders of the skin microbiome, opening up the floodgates to a steady (if not gushing) stream of probiotic skincare products.

But I’m calling it: Cultured Biomecare, the new skincare brand created by the founder of REN Clean Skincare, Rob Calcraft, has to be the most souped-up version of probiotic skincare going.

First, let’s answer the obvious question: what does probiotic skincare even do? To answer that, you first need to understand that – much like the gut – the surface of your skin is home to millions (if not trillions) of bacteria that (alongside fungi and viruses) make up the skin microbiome. The species that are present totally depends on the environment in question, for instance, whether it’s covered in hair or if it’s particularly dry or oily. When the bacterial balance goes off-kilter (ie there are too many ‘bad’ bacteria or not enough ‘good’ bacteria) it weakens the general health of the skin and can lead to issues like inflammation, eczema and potentially even acne. Probiotic skincare, then, plies skin with microbes that help improve its immune response.

But Cultured Biomecare is about so much more than just probiotics.

A line-up of just hardworking products, each formula contains a balanced blend of prebiotics, postbiotics, ferments, counter-preservatives and micro-algae extracts that work in tandem to care for the skin microbiome as a whole.

“You are this amazing walking ecosystem of microbes and bacteria, all going on at the same time,” Calcraft explains. “Your skin is an extraordinary, alive thing and beating it into submission with acids or scrubbing the hell out of it – that’s one way. But now, there’s much more of a sense of being the guardian of your skin and looking after it because it’s part of you. It’s not like clothes that you send to the dry cleaner.”

What’s the goal? To balance out the temperamental skin biome, thus strengthening your skin barrier and boosting its resilience to the daily onslaught of aggressors. Think of it like your daily Yakult (or for the more sophisticated among us, your daily probiotic supplement). It simply keeps the health of the skin in order, not only resulting in that elusive glow but also ensuring you’re less likely to see any unwanted concerns or issues crop up.

So, what’s made Cultured Biomecare such a cult product for people with chronic skin conditions or reactive, sensitised or sensitive skin? 

“When your skin is sensitive, it’s like it’s in a bad mood,” describes Calcraft. “When you’re tired and you haven’t slept, you overreact – that’s what your skin is like when it’s sensitive. Your microbiome is constantly sending signals and telling your skin to ‘do’ this or ‘react’ like that because something is happening; it’s in a heightened state of alert.”

“The microbiome is very important in that process. The more you can make your microbiome calm down by making it more even and balanced, the less it tends to react. One of the main characteristics of prebiotics and probiotics is soothing the skin and minimising the triggers that keep your skin on red alert.” 

With dry skin constantly on the verge of an eczema flare-up, I put the formulas to the test, and I have to say, I’ve been thoroughly impressed.

A full review of every Cultured Biomecare product

  • The cleansing balm

    Cultured Biome One Cleansing Balm

    No matter how satisfying that super-clean feeling can be, the problem with so many traditional cleansers is that alongside all the dirt, make-up and pollution, they can strip away important bacteria and lipids. Not this one. A cleansing balm in liquid form (honestly, it’s so satisfyingly decadent), it peels away the bad stuff while plying it with the rebalancing good stuff like algae and fermented oils. It leaves skin feeling comfortable, not squeaky, without short-changing you on the all-important freshness factor, either.

    Shop Cultured Biomecare Biome One Cleansing Balm at Cult Beauty, £32


  • The serum

    Cultured Biome One Cleansing Balm

    Be warned, this milky serum is quite runny, so you do have to move fast. It contains the triple whammy of pre-, pro- and postbiotics to nurse skin back to full health. There are kombucha ferments in there, alongside hydrating hyaluronic acid and lactobacillus to reset skin’s bacterial balance. I’ve been dealing with a bout of perioral dermatitis (or eczema around the mouth) and this has helped clear it up without my usual copious amounts of lip balm.

    Shop Cultured Biomecare Biome One Serum at Cult Beauty, £55


  • The mask

    Cultured Biome One Mask

    I’m usually too lazy to keep up a stringent face mask routine, but this one is so good, it’s kept me coming back for more. It contains a gentle blend of skin acids to exfoliate without upsetting the barrier function as well as pre- and postbiotics for good measure. Plus, there’s a clever ingredient called potassium azeloyl in there to calm any sensitivity or irritation. It truly leaves your skin gleaming.

    Shop Cultured Biomecare Biome One Mask at Cult Beauty, £48


  • The oil

    This quick-absorbing, nourishing, softening facial oil is delightful to layer onto your skin morning and night. Created to leave skin dewy, full and luminous, it also helps reduce reactivity and calm irritation. A real, real gem of a product. 

    Shop Cultured Biomecare Resilience Facial Oil at Cult Beauty, £46

    buy now

  • The cleansing milk

    One of the newest additions to the Cultured Biomecare roster, this cleansing milk is a creamy, moisturising option to melt away make-up, SPF and environmental debris and dirt at the end of the day. Glycolipids maintain plumpness and moisture levels in the skin while vitamin C helps to even out skin tone and increase radiance. 

    If you prefer a moisturising cleanse to start your day or have accidentally slept in your make-up, it’s a great option at the top of the day, too. 

    Shop Cultured Biomecare Vitality Cleansing Milk at Cult Beauty, £29

    buy now

  • The cream

    The Cultured Biomecare Biome Calm Cream helps – unsurprisingly – to calm and soothe irritated skin, reducing irritation and healing inflammation. A blend of potent prebiotics that work to maintain the health of your skin’s microbiome, it also contains hyaluronic acid to draw moisture and hydration back into the skin. 

    Shop Cultured Biomecare Biome Calm Cream at Cult Beauty, £60

    buy now

  • The mist

    As we run headfirst into warmer, humid weather, consider a refreshing facial mist with heaps of skin benefits baked in. Soothing and cooling, the Cultured Biomecare Fortitude Face Mist is designed to help strengthen the skin barrier and block out the damaging effect of blue light from our screens with blue-light powered enzymes. High-tech skincare that doubles as a luxurious spritz and can be used under or over make-up. 

    Shop Cultured Biomecare Fortitude Face Mist at Liberty London, £30

    buy now

Images: courtesy of brand

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