Gwyneth Paltrow's lifestyle brand Goop releases first sex toy

Gwyneth Paltrow jokes about passing time during the COVID-19 pandemic by ‘creating her own vibrator’ after announcing the release of Goop’s first sex toy on Valentine’s Day

Gwyneth Paltrow announced her lifestyle brand Goop has launched its first sex toy with a cheeky Instagram post on Valentine’s Day. 

To promote her company’s $95 Double-Sided Wand Vibrator, the 48-year-old Oscar winner shared a throwback photo from the 71st Academy Awards ceremony in 1999.

‘Beat you to it…I know how to meme too, guys,’ she captioned an edited photo, which showed her holding the new product, in place of her golden statuette. 

Proud: Gwyneth Paltrow announced her lifestyle brand Goop launched its first sexy toy with a cheeky Instagram post on Valentine’s Day

After Cleo Wade, a poet and activist, called her an ‘icon’ for spending the COVID-19 pandemic ‘creating her own vibrator,’ Paltrow had the perfect response. 

‘Had to pass the time, you know?’ the mother-of-two, who has been married to Brad Falchuk since 2018, joked on her Instagram Story. 

Her post was an instant hit among fans and many of her celebrity pals, like Drew Barrymore, who commented: ‘Oh my God, I love you.’  

Cheeky: After Cleo Wade, a poet and activist, called her an ‘icon’ for spending the COVID-19 pandemic ‘creating her own vibrator,’ Paltrow had the perfect response

‘Had to pass the time, you know?’ the mother-of-two, who has been married to Brad Falchuk since 2018, joked on her Instagram Story of her latest product (seen in 2019) 

Others joked ‘who needs an Oscar when when’ you have the ‘best vibrator.’

As for the vibrator’s features, according to the Goop website, it is equipped with a ‘wonder-ball wand with deep, rumbly vibrations’ and external stimulation on one end, and ‘powerful and precise vibration’ for clitoral or internal stimulation. 

Additionally, ‘each side features eight different pulsating patterns with varying intensities’ and was designed to look like ‘something you’d leave on your nightstand as a functional objet d’art.’    

Happy couple: Paltrow and Falchuk seen together on September 26, 2019 in New York City

The  vibrator is also waterproof, so it can be used in the bath or shower, and be ‘submerged for up to thirty minutes in water up to one meter (approximately three feet) deep.’ 

Last January, she made headlines for releasing a vagina-scented candle in her Goop store, named ‘This Smells Like My Vagina.’ 

Just a few months later, she introduced another risqué candle, called This Smells Like My Orgasm, during a virtual visit on The Tonight Show Starring Jimmy Fallon. 

Making headlines: Last January, she released a vagina-scented candle in her Goop store, named ‘This Smells Like My Vagina’ (seen in 2019)

Unique: Just a few months later, she introduced another risqué candle, called This Smells Like My Orgasm, during a virtual visit on The Tonight Show Starring Jimmy Fallon 

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