Montana Brown blasts stars 'sharing posts targeting fans with debt'

‘I’m not one of those dodgy celebs flogging whatever’: Montana Brown blasts influencers Chloe Ferry, Myles Barnett and Helen Briggs for ‘sharing posts targeting debt-stricken fans’

Montana Brown has blasted influencers for promoting brands that could be harmful to their fanbase.

On Tuesday it was reported Chloe Ferry, Myles Barnett and Helen Briggs were said to have been paid to share Instagram posts targeting debt-stricken fans which have since been banned by Advertising Standards Authority (ASA) due to not being clearly labelled.

And the Love Island star, 25, expressed on Wednesday how ‘angry’ it makes her that celebrities would choose to be ‘flogging whatever online’ without any thoughts for the consequences.

‘I’m not one of those dodgy celebs flogging whatever’: Montana Brown blasted influencers Chloe Ferry, Myles Barnett and Helen Briggs for ‘sharing posts targeting debt-stricken fans’

Speaking in her column with The Sun she reflected on her own experience, saying: ‘After doing Love Island, it was really important to me that I wouldn’t be one of those dodgy celebs flogging whatever online.’

Montana, who has her own swimwear brand Swim Society, added that she has been given paid promotion opportunities that she found ‘strange’ in the past, but said she always quickly turned them down.

Referring to influencers targeting those with debts, she went on: ‘There are some celebrities who don’t care even if what they promote could financially ruin their followers.

‘Knowing that their audience is made up of young and, at times, vulnerable men and women, this makes me angry.’

Claims: On Tuesday it was reported Chloe Ferry (pictured), Myles Barnett and Helen Briggs were said to have been paid to share Instagram posts targeting debt-stricken fans

Criticism: Referring to influencers targeting those with debts, she said: ‘There are some celebrities who don’t care even if what they promote could financially ruin their followers’

Montana added that when she was young and impressionable she put her health at risk by buying fat-burning pills which made her realise, when she became an influencer, that she couldn’t promote these kinds of products to others. 

On Tuesday, The Sun reported that Ashteck Media, which trades as Debt Slayers, paid Chloe, Myles and Helen to share the adverts, which offered to ‘write off up to 85% of debts’ and ‘save £1000s’, in December and January.

Advertising Standards Authority (ASA) are said to have upheld three complaints about the adverts as they were not clearly labelled and ‘exaggerated’ how debts could be written off.  

The watchdog told the publication: ‘We understood that Debt Slayers had dictated the contents of the posts and that the influencers had been remunerated for making the posts. 

Upset: Montana expressed how ‘angry’ she was that celebrities would choose to be ‘flogging whatever online’ without any thoughts for the consequences (pictured on Love Island)

Adverts: On Tuesday it was claimed the Instagram posts targeting those with debts have since been banned by Advertising Standards Authority (ASA) due to not being clearly labelled 

‘However, there was nothing in the posts, such as “#ad” displayed clearly, that made clear to consumers they were ads.’

ASA are also said to have banned the adverts from appearing ‘in that form’ again with Ashteck Media and the reality stars involved ordered to ensure future posts are ‘obviously identifiable as marketing communications’.

In a clip obtained by The Sun, it sees TOWIE star Myles, 27, during a past Instagram video say: ‘One of my friends just got 81 per cent of his debt wiped off.’

‘Paid’: The Sun reported Ashteck Media, which trades as Debt Slayers, paid the trio to share the adverts, which offered to ‘write off up to 85% of debts’ and ‘save £1000s’, in December and January (Helen Briggs pictured in a stock image) 

ASA: Advertising Standards Authority (ASA) are said to have upheld three complaints about the adverts as they were not clearly labelled and ‘exaggerated’ how debts could be written off (Myles Barnett pictured in a stock image) 

He adds: ‘I know it’s weird times at the minute and everyone’s finances have taken a hit. So swipe up, and you can wipe off a big, big chunk of your old debt.’

Earlier this year, in a now-deleted picture shared by Geordie Shore star Chloe, 25, on her Instagram, her post read: ‘This is a new fully regulated scheme that can help you write off 85% of the debt.’ 

However it is believed that Ashteck Media, which trades as Debt Slayers, did not offer any help and instead ‘passed on details to another company’ which would then ‘arrange an Individual Voluntary Agreement’.

Slayers: The service has caused ructions

The post in question: Earlier this year, in a now-deleted picture shared by Geordie Shore star Chloe, 25, on her Instagram, her post read: ‘This is a new fully regulated scheme that can help you write off 85% of the debt.’

According to The Sun, Ashteck Media has now ‘stopped using social media influencers for promotions’.

While Ex On The Beach star Helen, 25, has insisted her future adverts will be ‘properly labelled’. Chloe and Myles have said they wont work with debt companies again. 

Earlier this year, it was claimed that Chloe can earn up to £7K per sponsored post on her Instagram, which has 3.7million followers.

MailOnline has contacted ASA, Chloe, Myles and Helen’s representatives for further comment.  

Ka-ching! It was recently claimed that Chloe can earn up to £7K per sponsored post on her Instagram, which has 3.7million followers (pictured promoting JYY LONDON in May) 

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