Premier Lacrosse League lands Ticketmaster as main sponsor

Atom Tickets co-founder on trying to make the movie-going experience easy for customers

Atom Tickets co-founder and chairman Matthew Bakal discusses how his company enables its consumers to take full advantage of the movie-goer experience.

The Premier Lacrosse League will enter its 2020 season with a slightly different name, courtesy of a unique sponsorship deal with Ticketmaster, league officials announced on Thursday.

Continue Reading Below

The league will be known as the PLL Powered by Ticketmaster as part of the naming rights deal. Ticketmaster will also serve as PLL’s official ticketing partner, integrating the company’s “SafeTix” digital technology to provide fans with a streamlined mobile experience.

“From size to scope, this partnership marks a historic moment for professional lacrosse, and the Premier Lacrosse League, specifically,” said PLL co-founder and Chief Marketing Officer Paul Rabil. “Ticketmaster’s audience reach, innovative technology, and breadth of venue partners in sports and live events are unparalleled.”

UFC DOLING OUT $300M TO CELEB INVESTORS

The deal’s financial terms were not disclosed.

NFL COLLECTIVE BARGAINING AGREEMENT, EXPLAINED

As part of the deal, PLL will also gain access to real-time analytics about its fan base and game attendees via Ticketmaster Presence, the company’s digital platform. PLL officials can use the fan data to adjust ticket prices and develop engagement strategies.

Ticketmaster said the platform is also designed to cut down on ticket fraud and personalize game experiences for fans.

GET FOX BUSINESS ON THE GO BY CLICKING HERE

“The Premier Lacrosse League is bringing renewed energy, excitement and growth potential to the sport throughout North America, especially by engaging with fans in new and innovative ways both on and off the field,” said Ticketmaster President Jared Smith. “Ticketmaster is thrilled to be PLL’s partner, especially as we introduce our cutting-edge ticketing technologies and advanced marketing capabilities to their avid, tech-savvy fan base.”

Ticketmaster will also serve as a presenting sponsor for PLL Podcast Studios and the Premier Zone, a pre-game and postgame fan fest.

The 2020 PLL season begins on May 29. The upstart league has seven teams.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM

Source: Read Full Article