Fire TV hits back at Roku with impressive Black Friday discounts of its own

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Roku slashed the price of its entire range of streaming gadgets – with discounts available for almost an entire calendar month, starting from November 8 and ending after Black Friday. At the time, Amazon’s rival Fire TV range was still selling at the full RRP, which meant that customers would be paying twice to get a 4K-enabled Fire TV device than the equivalent Roku streaming gadget. As such, we didn’t have any hesitation recommending Roku over the Fire TV. But that’s all changed. Amazon has added its popular Fire TV devices to its ongoing early Black Friday sales – essentially price-matching its Roku counterparts.

Fire TV Stick Lite with Alexa Voice Remote Lite – SAVE £15

If you’re looking for the cheapest way to get the Fire TV experience then the Stick Lite is the model for you. Priced at £29.99, this entry-level Fire TV device is the perfect way to get access to Prime Video as well as Netflix, Disney+, Apple TV+, Shudder, BBC iPlayer, ITV Hub, and more.

Streaming Quality: 1080p HD | HDR Support: No | Voice Control: Yes | Control Your TV With Alexa Remote: No

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Fire TV Stick 4K Max – SAVE £18

Want a little more speed? If you’re willing to spend a little bit more, the newly-launched Fire TV Stick 4K Max is all about power. Amazon describes as its “most powerful streaming stick” and claims the Max is 40 percent more powerful than Fire TV Stick 4K, offers faster app starts, and more fluid navigation.

Streaming Quality: 4K Ultra HD | HDR Support: Yes | Voice Control: Yes | Control Your TV With Alexa Remote: Yes

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Fire TV Cube – SAVE £50

Looking for the best possible experience? The Fire TV Cube streams in 4K with support for HDR and offers hands-free control over your entertainment and any other HDMI gadgets plugged into your telly. Never search for the remote again – chatty AI assistant Alexa can play your favourite movies, check the traffic conditions, and find the latest forecasts and headlines

Streaming Quality: 4K Ultra HD | HDR Support: Yes | Hands-Free Voice Control: Yes | Control Your TV With Alexa Remote: Yes

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