Google makes big changes this week with a new look on Android and iPhone
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Google is making some big changes to the way it looks this week which should help to make searching the web on your phone appear cleaner and much easier to read. The US technology firm says it wants to simplify its overall web experience with Google designer Aileen Cheng explaining: “It’s about simplifying the experience and getting people to the information they’re looking for as clearly and quickly as possible.”
The upgrade should make text easier to read on smartphone screens with larger, bolder copy now appearing so our eyes can scan and understand Search results faster.
The update includes more of Google’s own font, which already shows up in Android, Gmail and other Google products. By making things appear the same it should help all of the firm’s service flow across each different platform.
Another change is to make the content you’ve just searched for breathe more on the screen. That means less clutter so the Search results take centre stage.
Google is also using colour to highlight what’s most important. The team has b it has focused on centering content and images against a clean background and using colour more intentionally to guide the eye to important information without being overwhelming or distracting.
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Speaking about the upgrade, Cheng said: “We wanted to take a step back to simplify a bit so people could find what they’re looking for faster and more easily,” she says. “I find it really refreshing. To me, it’s a breath of fresh air!
“We started with organizing web pages, but now there’s so much diversity in the types of content and information we have to help make sense of.”
Finally, if you’re noticing the new design feels a little bubblier and bouncier, Google says “you’re onto something”.
“If you look at the Google logo, you’ll notice there’s a lot of roundness to it, so we’re borrowing from that and bringing it to other places as well,” added Cheng Aileen.
Google says this major visual redesign of the mobile Search experience is rolling out in the coming days so you should see it on your device soon.
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