Pablo Escobar’s brother is selling a gold, foldable smartphone for under £300
Pablo Escobar's brother is releasing a phone. Yes, you read that right.
Escobar Inc, a company headed up by the Columbian drug lord's "biological elder brother" Roberto De Jesus Escobar Gaviria, is selling a new iPhone rival for a very reasonable price tag.
Escobar's brother is apparently the former accountant and chief of assassinations of the Medellín Cartel, as he proudly boasts on his profile on the site, and won the rights to PabloEscobar.com in a $3 million lawsuit back in October.
Just a few weeks later, we're seeing the first venture from the fledgling tech company: a foldable, gold phone.
On the market for just $349 (that's just under £270), the foldable Android handset has certainly shocked the tech community. Nobody saw this announcement coming.
The Escobar Fold 1, to give the handset its proper name, is 7.8 inches of Android-powered swag.
The device contains a Snapdragon 8150 chipset, 6GB of RAM and 128GB of space. Oh, and it's gold coloured.
The advert for the new phone is also pretty bizarre. A group of lingerie-clad models parade around a flashy mansion, giggling over the phone and waving it at the camera.
“Apple Boy Steve once looked into space,” a voiceover in the advert says, referring to Steve Jobs of Apple. “He saw Pablo Escobar with a phone beyond anybody’s imagination.”
We can't vouch for the veracity of that claim (we don't think it's accurate) but that's the line the advert's going with.
The phone will be limited to only 100,000 units, and the advert confidently asserts that it'll "sell out fast", so if you're interested in getting your hands on this surprising product, we encourage you to be quick.
“I have made one of the first foldable smartphones in the world,” Roberto Escobar says in the trailer.
“Thanks to effective production and no special deals with retailers, we have been able to keep costs low as compared to other manufacturers.
“The Escobar Fold 1 is the best smartphone in the world right now,” he concludes. We love the confidence.
We can't speak for the quality of the product – the official site only has the video above showing off the screen – but the device will certainly be a talking point with your mates.
We have our doubts about all the marketing materials we've seen so far – the demo video for the phone appears to be filmed in a supermarket, and there's a baby crying in the background – but the screen seems to genuinely fold and work, so that's something.
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