Twitter launches paid subscription service Twitter Blue in Australia
Twitter is launching Twitter Blue, a new subscription service for users in Australia and Canada.
Following nearly a year of speculation, the social media platform announced it is releasing the premium service that includes “power features”, allowing users to undo tweets and a reader mode that will allow users long threads of tweets much easier to follow.
The premium service includes “power features” to undo tweets and a reader mode that will allow users long threads of tweets much easier to follow.Credit:AP
The company said Twitter Blue’s initial set of subscription-only features was developed based on feedback it received from Twitter power users.
The company said Twitter Blue subscribers will be able to get the premium service at a monthly rate of $US4.49 ($5.86) in Australia and $US3.49 in Canada.
“We took this feedback to heart, and are developing and iterating upon a solution that will give the people who use Twitter the most what they are looking for: access to exclusive features and perks that will take their experience on Twitter to the next level,” Twitter said in a blog post.
While the company insists that the free version of Twitter “is not going away, and never will,” Twitter Blue features include:
Bookmark Folders that let users organise the Tweets they saved by letting them “manage content so when you need it, you can find it easily and efficiently.” Twitter said.
Undo Tweet: Users can set a customisable timer of up to 30 seconds to click ‘Undo’ before the Tweet, reply, or thread they sent posts to their timeline. “Correct mistakes easily by previewing what your Tweet will look like before the world can see it,” Twitter said.
Reader Mode: Twitter said this feature “provides a more beautiful reading experience by getting rid of the noise. We are making it easier for you to keep up with long threads on Twitter by turning them into easy-to-read text so you can read all the latest content seamlessly.”
Other Twitter Blue features include customisable app icons for a user’s home screen on their device, colour themes for the Twitter app, and access to dedicated subscription customer support.
While there had been rumoured tweets that Twitter Blue would initially be available in the US for as much as $US2.99, Twitter said the subscription service will available in the US later this year. Twitter Blue comes as Twitter has recently introduced features including Spaces, the social media platform’s response to audio chat hit Clubhouse, a Tip Jar, which allows users to send money directly to their favourite accounts and Fleets, where users can share text, photos and videos that disappear in 24 hours, similar to Snapchat.
Last July, Twitter CEO Jack Dorsey told analysts during an earnings call with investors that the company was looking into a subscription model and that he had “a really high bar for when we would ask consumers to pay for aspects of Twitter.”Credit:Bloomberg
In April, Twitter barely beat Wall Street analysts’ expectations for first-quarter earnings but didn’t meet analysts’ projections for daily user growth. Twitter said it has 199 million daily users compared with analysts’ projected 206 million. The company has seen its stock significantly dip since March.
Last July, Twitter CEO Jack Dorsey told analysts during an earnings call with investors that the company was looking into a subscription model and that he had “a really high bar for when we would ask consumers to pay for aspects of Twitter.”
Dorsey also said at the time that Twitter wanted to make sure any new line of revenue would work in tandem with its advertising business.
“We do think there is a world where subscription is complimentary. We think there is a world where commerce is complementary. You can imagine work around helping people manage paywalls as well that we believe is complementary. So that’s what we’re looking for,” Dorsey said.
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