Upscale Your Clothing Brand’s Sales Dynamics With These Latest Marketing Tips
Of course, hiring a well-known face and making them endorse crafts designed under your banner will work wonders but affording them wouldn’t suit every brand’s marketing budget. There was a time when the old school of thought would not allow people to buy from a particular brand.
Contrary to this, the Millenials are ready to shower their trust on the new and upcoming online clothing brands at least once because their special friend has suggested the same. So here are some latest marketing tips to catch the eye of the millenials:
Onboard a Few Social Media Influencers
No matter how huge the fan following of that mega movie star or of that fittest athlete in your mind right now, the power of social media influencers cannot be ignored. Because if they promote your clothing brand, it sounds to the prospective buyers as if someone who belongs to the same class as that of the buyer is promoting it.
Also, they are very regular and frequent in publishing or posting their content, which will give you even more exposure.
Pro Tip: Make sure you choose the one belonging to more or less the same age group as that of your target audience. Choose the influencer who is famous on platforms that are yet to be tapped by the many brands. For example, Youtube Shorts, Instagram Reels, etc.
Charge the Consumer the Least Amount of Their Energy
The catch is that you should try to incorporate the use of new-age tools such as video selling rather than blogs and other reading stuff in your marketing strategy. Once the prospect clicks the notification, it should cost them their least effort to know what new the brand has come up with. Nowadays, videos are multiple times fast and effective in spreading the word.
Pro Tip: Use the best tool in your armory to make videos that evoke emotions such as happiness, nostalgia, etc. Ideally, you should outsource it to a Video Marketing Agency so that you can focus on your mainstream product. If running low on budget, you can use HippoVideo’s video editing software that is user friendly.
Work on Your Social Media Presence
Up your social media game from time to time. Strong social media presence across all platforms such as Facebook, Instagram, Youtube, etc., cannot be excused at any cost. No matter how a prospect entered or landed at your website, their exit from the same with something in their cart depends on your social media presence.
Pro Tip: For any reason, If you could not list yourself on popular e-commerce giants such as Flipkart, Amazon, etc., at least take advantage of Google Shopping Network. No matter what, Google is the new go-to person in everyone’s life. Link all your clothing brand’s social media handles there.
Don’t Underestimate the Power of the Word of Mouth
Just remember your successful experience when you chose not to visit that same restaurant near your college/school/office, etc., and you visited a place which you never visited before, and later on, you thanked that friend who influenced your decision.
Here, it was the word of mouth that let it happen. So, all you have to do is make your existing consumer say and write good things about you by making cold calls or cold emails to your existing buyers and ask for their experience with the product.
Pro Tip: You don’t have to be pushy here and respect their privacy. Let them know that you take their words seriously and if they are impressed with your product, gently ask them to review the same on your website. You can offer them incentives such as a few cents extra off on their next purchase if they review their existing purchase.
Time Is Money
No matter how appealing your advertisement looks like, if it is not pitched at the right time, it will not work. Just imagine someone coming back from their office fueled with stress and empty of energy is presented with anything wanting them to make a choice; in most cases, they will just avoid it with neither a yes nor a no.
Ensure that your ads run at that time of the day when buyers are hyperactive with their cell phones.
Pro Tip: All your flashy ad campaigns should run more on Saturdays and Sundays. Preferably during day time. After all, it is all about being in the right place at the right time, so plan well in advance for long weekends that are about to show up.
It may sound like a risk-taking idea, but it is the need of the hour, and it is worth it. Let’s say onions are cheaper today because supply is high and demand is less. But how do you work out well in advance on the demand for something which is not yet launched or not yet used by anyone?
Pro Tip: Hosting giveaways after a few days of your product launch will give you an idea of whether your product can create demand. The more organic demand the product can create, the lesser you will spend on its marketing campaign to push its sales.
Take up the Good Cause on Behalf of Your Buyers
Deep down, everyone is kind at heart, but no one wants to put their time and money to do something for a good cause, although everyone wants to do it. They say someone’s problem is someone’s opportunity. If you take up the same on behalf of your client, it will make them feel good indeed.
Pro Tip: Try to spread the message all over that each quantity of product bought from us will give some of it charitable foundation or how about each consignment bought from us will plant an equal quantity of trees in the name of the buyer. Now the question is how? Many charitable foundations accept donations online as well. All you have to do is to just tie-up with them.
Any of the above tactics will surely get you your first order, but your next order will completely depend on the experience and satisfaction of this first order of this first-time buyer. So, not just sell them. Try to delight them and let them criticize you constructively.