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<\/p>\nKatie Piper OBE has written the world’s first \u201cinfinite\u201d digital book for children \u2013 where readers can \u201czoom in\u201d to an endless visual world. The e-book uses technology that allows children to delve through \u201cwindows\u201d on the screen, which transport them to a different part of the story.<\/p>\n
Brought to life by illustrator Tom McLaughlin, the book Alfie\u2019s Magic Phone\u00a0is designed to raise awareness of the importance of digital connectivity for kids.<\/p>\n
It is inspired by first-hand accounts from anti-poverty charity, the Trussell Trust, and follows the tale of a young boy living without connectivity, access to data, or internet connection at home.<\/p>\n
Released by Tesco Mobile, the e-book was designed to engage and educate connected families who may take their own digital connection for granted, encouraging them to help close the digital divide and make e-books like this one accessible to all.<\/p>\n
It shows how Alfie\u2019s world is transformed when he discovers a magical phone that transports him to \u201cDataville\u201d.<\/p>\n
The character\u2019s experience of being cut off from loved ones, locked out of life-changing services, and held back through a lack of connection, is one shared by 1.7m million households currently, according to a 2023 report by Lords communications and Digital.<\/p>\n
To help create the story, Katie collaborated with the Trussell Trust, and consulted people with lived experience of poverty, to anchor her story in the realities of facing financial hardship and digital exclusion.<\/p>\n
Katie Piper said: \u201cThis illustrated educational tale explores a new interactive format that could one day become the norm in schools. No family should be left behind due to digital exclusion.<\/p>\n
\u201cThis is more than just a story \u2013 it\u2019s a tool for change, helping those of us who can take being connected for granted to understand the importance of connectivity for every family across the UK.\u201d<\/p>\n
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Beyond the fictional world of Alfie and his Magic Phone, Tesco Mobile has also pledged to connect 50,000 people facing financial hardship by 2025, through its Little Helps Databank.<\/p>\n
CEO Jonathan Taylor said: \u201cWe are immensely proud to join forces with the Trussell Trust and Katie Piper, to address the issue of digital exclusion among families around the UK in such a poignant way.<\/p>\n
\u201cOur Little Helps Databank is helping to create a brighter future, where every child has equal access to the digital world and the endless possibilities for storytelling that it holds.<\/p>\n
\u201cThrough this one-of-a-kind book, we are harnessing the power of digital storytelling to speak to people who have the power to join our fight and ensure no family is left behind.\u201d<\/p>\n
In addition, the mobile network has donated devices and data to support the Trussell Trust\u2019s foodbank network, to help the charity provide services as effectively as possible in the face of unprecedented need.<\/p>\n
Emma Revie, CEO of the charity, added: \u201cWe should all have enough money for the essentials like food, household bills, and internet connection.<\/p>\n
\u201cBut right now, in the UK, more and more people don\u2019t have enough to live on, and have no option but to use a food bank. This simply isn\u2019t right.<\/p>\n
\u201cThis book, and Alfie\u2019s story, sheds a light on connection as one of life\u2019s essentials, and on our fantastic partnership with Tesco Mobile, which is helping to keep people facing hardship in our communities connected.\u201d<\/p>\n
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