{"id":216273,"date":"2023-11-07T12:06:35","date_gmt":"2023-11-07T12:06:35","guid":{"rendered":"https:\/\/bestwnews.com\/?p=216273"},"modified":"2023-11-07T12:06:35","modified_gmt":"2023-11-07T12:06:35","slug":"match-of-the-days-future-decided-as-tv-giants-snub-show-amid-fears-over-viewing-figures-and-advertising-market-the-sun","status":"publish","type":"post","link":"https:\/\/bestwnews.com\/sport\/match-of-the-days-future-decided-as-tv-giants-snub-show-amid-fears-over-viewing-figures-and-advertising-market-the-sun\/","title":{"rendered":"Match of the Day's future decided as TV giants snub show 'amid fears over viewing figures and advertising market' | The Sun"},"content":{"rendered":"
THE BBC is set to retain the rights for Match of the Day.<\/p>\n
According to The Daily Mail, the iconic show will remain with the broadcaster for another four years from 2025.<\/p>\n
\n<\/p>\n
The likes of Channel 4, Channel 5 and ITV decided against bidding for the rights to Match of the Day as they do not find it commercially viable.<\/p>\n
All three broadcasters cited falling viewing figures and a difficult advertising market as their reasons for not bidding.<\/p>\n
ITV and Channel 4 have both strengthened their football coverage in recent years by winning the rights to England matches.<\/p>\n
However, neither will be able to show the Premier League in the near future.<\/p>\n