The Archers could prove hit with Gen-Z as 'farming is now deemed cool'
The Archers could prove a hit with Gen-Z listeners as ‘sustainability and farming are now seen as cool’ Graham Harvey worked on programme as agricultural editor and scriptwriter He said he thinks young people’s interest in farming is linked to climate change The gentle goings-on in Ambridge have been charming radio listeners since The Archers first hit the airwaves more […]
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